{"product_id":"nc-food-color-red","title":"Nature's Colors Liquid Food Coloring","description":"\u003cp\u003eThe natural red that actually reads red. India Tree's Nature's Colors TrueRed delivers a bright, holiday-red liquid food color without a drop of FD\u0026amp;C Red 40 — using a plant-based blend (vegetable juice concentrate, beta-carotene, turmeric) that holds up in icings, batters, and frostings. Water-soluble for smooth blending and no streaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBright \"true red\"\u003c\/strong\u003e — saturated holiday red, not the muted pink of beet-only natural reds\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e100% plant-based color\u003c\/strong\u003e: vegetable juice concentrate, beta-carotene, turmeric\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDye-free, non-GMO, water-soluble\u003c\/strong\u003e — smooth-blending for buttercream, fondant, batters, beverages\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e0.75 fl oz\u003c\/strong\u003e dropper bottle\u003c\/li\u003e\n  \u003cli\u003eAllergen-free of major allergens; vegan-friendly\u003c\/li\u003e\n  \u003cli\u003eCrafted by India Tree, Seattle natural food coloring specialists since 1979\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"India Tree","offers":[{"title":"Red","offer_id":47803898167522,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/2294\/2529\/files\/90956-Natures-Colors-TrueRed-Decorating-Color-Retail-Bottle.jpg?v=1778713109","url":"https:\/\/tarzianwestforhousewares.com\/products\/nc-food-color-red","provider":"Tarzian West for Housewares","version":"1.0","type":"link"}